CMO Resources

Starting a new job often feels like a quest to uncover hidden treasures: finding the bathroom, locating the coffee machine, and, if you’re in marketing, discovering where the data lives. Once you get that whole bathroom location straightened out, its mission critical for any marketer to find the digital space where data is held and…

Media relations can be a powerful tool in shaping public opinion, influencing legislative and regulatory bodies, and communicating complex ideas in a way that benefits both the public and your institution. At Virginia Tech, effective media communication is essential for delivering a consistent message that cuts through the noise. But for many, the prospect of…

It can help us up our game when generating content. Marketing automation is around to take care of repetitive tasks. You know what that means? It frees up time for us humans to do what we do best - connect with people, build relationships, and focus on critical thinking and innovation that allows us to…

In today's digital landscape, search engine optimization (SEO) is not just a buzzword; it's a necessity. Whether you're a small business operating on a shoestring budget or a larger company with the resources to hire SEO experts, mastering the use of keywords and key phrases is crucial for your online visibility and overall business success.…

Remember that moment when your team nailed that game-changing campaign or snagged that incredible client – it's pure marketing euphoria! But here's the thing, the real magic lies in documenting those victories, step by step. Why? So instead of wasting time reinventing the wheel, you can scale success to drive your organization’s KPIs and reach…