Impact
- Secured first $10M in funding for the Global Business and Analytics Complex.
- Strengthened strategic partnerships with Big Four firms (EY, Deloitte, KPMG).
ENGAGEMENT MILESTONES
- United 300 influential Virginia Tech alumni to champion the Complex’s vision.
- Delivered first-of-its-kind Engagement Summit, transforming vision into action.
PROJECT ADVANCEMENT
- Accelerated timeline, breaking ground 18 months post-campaign launch.
- Achieved full occupancy of two academic buildings within four years.
Purpose
Transform the Pamplin College’s $10M capital campaign into a movement that unites global business leaders, alumni, and corporate partners in building the future of business education. Create a compelling engagement strategy that converts alumni nostalgia into meaningful investment in the Global Business and Analytics Complex.
Solution
Orchestrated a first-of-its-kind Engagement Summit leveraging the THINK-FEEL-DO framework to drive donor action. Developed multi-channel storytelling strategy connecting Virginia Tech’s legacy with future innovation. Created immersive experiences showcasing how the Complex will transform business education, strengthen corporate partnerships, and build tomorrow’s global business leaders. Our team used the THINK – FEEL – DO framework by bringing data to life, stirring emotions and nostalgia for alumni then shared how their goodwill would positively future Virginia Tech students.
The Story
From architectural renderings to reality, the Global Business and Analytics Complex represents more than buildings – it’s a testament to the power of the Virginia Tech community and that Ut Prosim – “That I May Serve” is more than just a university slogan. Through strategic storytelling and targeted engagement, we united 300 influential alumni and corporate partners to fuel a vision that will reshape business education for generations to come.