IMPACT
- Generated 57,085+ total views across platforms
- Achieved 40+ high-value shares from industry leaders
- Secured featured placement in university flagship communication
- Built sustainable scholarship fund within 12 months
- Created evergreen content driving continued donor engagement views
- Video story: https://www.youtube.com/watch?v=fR7pEJWDyrk
- Research podcast: https://www.youtube.com/watch?v=tu1CRW3fuqM
PURPOSE
Transform groundbreaking cancer research into compelling human stories that inspire action and connection. Launch a multimedia donor engagement campaign honoring Mitzi L. Frank’s legacy while building sustainable funding for Virginia Tech’s innovative research. Bridge the gap between complex scientific work and deeply personal impact through strategic storytelling.
SOLUTION
Crafted an emotionally resonant narrative campaign across multiple platforms, weaving together scientific discovery with human experience. Leveraged strategic content marketing to showcase the intersection of circadian rhythm research and real patient stories. Developed integrated multimedia storytelling approach combining video, podcast content, and social media to maximize emotional engagement and drive meaningful donor connections.
THE STORY
A powerful narrative emerged at the intersection of scientific innovation and human resilience. Through strategic content marketing, we transformed complex research into accessible, emotionally compelling stories that drove record-breaking engagement across platforms. The campaign honored Mitzi’s legacy while creating lasting impact – connecting donors directly to the life-changing potential of their support.