Impact
Secured tier-1 media coverage including WIRED, Newsweek, Science, and PNAS.
Led communications for a 2-year nuclear response research program alongside partnerships with Dell and NASA.
Launched innovative AccuWeather partnership garnering national media attention.
Generated coverage across 15+ media outlets for flu forecasting technology.
Executed integrated communication strategy spanning press releases, video content, and media relations.
Purpose
The Biocomplexity Institute needed to showcase its cutting-edge research capabilities and corporate partnerships while translating complex scientific concepts including high-performance computing, epidemiology, and nuclear response research for mainstream media coverage. Key initiatives included promoting the High-Performance Data Center’s capabilities and launching an innovative flu forecasting partnership with AccuWeather.
Solution
Leveraging the power of integrated communications, we developed a comprehensive media strategy that bridged the gap between complex scientific research and mainstream understanding. By orchestrating coordinated launch events and creating multimedia content packages, we successfully engaged scientific publications, technology media, and general news outlets simultaneously. The strategy emphasized the real-world impact of the Institute’s research, from public health applications to high-performance computing breakthroughs, while maintaining the technical accuracy demanded by the scientific community.
The Story
The Biocomplexity Institute merges wet lab research with supercomputing systems to tackle global challenges through team science. Our communications strategy transformed complex technical achievements into compelling narratives. The earned media campaigns showcase expertise in bridging technical and general interest storytelling. The earned media strategy’s integrated approach, combining corporate partnerships, sensitive research programs, and public health implications, resulted in widespread media coverage and strengthened institutional partnerships.