Impact
↑ 105.36% – website pageviews
↓ 99.36% bounce rate
CPC $2.03 Facebook (exceeded industry benchmark by 46%)
CPV ($0.01) YouTube exceeded industry benchmark by 66%
Views (98%) YouTube exceeded industry benchmark by 60%
Unique open rate of 30.2% email driving 69% conversions
Awards: Gold Telly, Gold Addy, CUNA Diamond Award
Purpose
A brand awareness campaign that moves beyond the dry speak that can come with financial institutions and build the credit union’s story to be consistent and recognizable. The challenge: An aging demographic that held a large percentage of deposits, as the financial industry faced the greatest wealth transfer in history. The campaign needed to resonate with the current, older demographic while welcoming younger generation in his high-consumption years that are in need of the financial services and products the credit union offered.
Solution
Launched an SEO-driven, storytelling omni channel campaign on website, organic social media, paid digital and traditional media, in-branch and internal communication. Launch paved the way for future conversion marketing tactics that drove more than $100M in revenue, while giving the internal team a brand that aligned with business strategy and gave them a sense of identity.
The Story
The Credit Union speaks your language. We want to get beyond the dry language of mortgages, loans, accounts and credit cards to what you really care about – the house you’d love to own, the bigger car, the credit card that works with your lifestyle, reaching that goal of a law degree, owning a small business or a secure retirement. If you can dream it, we can help you achieve.
