Featured in The Wall Street Times
In today’s fast-paced world, data is the backbone of effective strategy. Both businesses and nonprofits use data to make informed decisions that drive growth, spark innovation, and foster connection. Data reveals insights into market trends, consumer behavior, and operational efficiency. Yet, beyond numbers and spreadsheets, data has the potential to tell transformative stories and guide impactful changes.
As Becky Freemal, author of Brand Voice, wisely advises, “You absolutely must collect and track the data, but don’t get so lost in the numbers that you forget those data points represent people, their stories, and the moments that matter most to them.”