It can help us up our game when generating content. Marketing automation is around to take care of repetitive tasks.
You know what that means?
It frees up time for us humans to do what we do best – connect with people, build relationships, and focus on critical thinking and innovation that allows us to build trust with key collaborators and drive business.
AI can offer generative content and help you write blogs or social media posts, take notes for meetings, scrape the web for key information, edit video … the list continues to grow. But keep in mind, it needs human input – prompt engineers – to enter in the research, share knowledge, offer nuances, think creatively and come up with new ways to solve problems.
AI emphasizes the need for organizations to ensure that teams use its research power in combination with human touch points and emotional intelligence to solidify its true story, its voice.
It is imperative that an organization get to know its target audience, the pain points they are challenged with and the solution that the organization can offer. It’s our job, as humans with creative problem solving skills and the ability to connect with one another, to stir emotion and drive action.
Artificial intelligence can scan the web at an insanely rapid pace, offer data points and identify trends to offer answers and suggestions on what to do. It’s our job as humans to pick up where AI leaves off … actually do it. People still long for connection, creating bonds and eventually building trust, part of that is picking up the cues and reading the room. AI tools are necessary to keep up with the pace of doing business. AI is also necessary to free up time for us to create those connections and move people to act.
Use Artificial Intelligence. Use human intelligence. Both are needed to uncover the necessary data and build your story. Learn how to bring the human connection into your brand with my book, Brand Voice, People + Data Drive Results.
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