BRAND VOICE
People + Data Drive Results
TELL YOUR UNFORGETTABLE BRAND STORY TO THE RIGHT AUDIENCE
Communication and marketing go together like peanut butter and jelly—both are equally important to make sure your brand story is pushed to the right audience. Get the balance right, and your company will grow.
In Brand Voice: People+Data Drive Results, author Becky Freemal provides a clear understanding of how to use people+data to create a brand story that never falls flat again.
Have you ever noticed that the most iconic brands don't sell you a product or service but rather invite you into their story?
Building the storytelling capability of your company isn’t a soft skill. It is a necessary skill. Becky helps organizations uncover the data and information their teams hold, to reveal their story, launch strategy, and increase their bottom line.
Fractional Executive & Marketing Strategist
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Bring executive-level strategy to your team.
Grow your business and drive remarkable outcomes.
Becky Freemal founded The Market Exec in 2021 to bring executive-level strategy to leaders looking to grow business and drive revenue. She has built a team who helps companies that feel, quite honestly, just stuck and in need of growth strategy. The Market Exec team parachutes in, digests the data and provides a path forward to remarkable outcomes.
Tired of throwing spaghetti at the wall?
Becky's Talks
How to Build Key Relationships and Drive Revenue in an
AI-Driven World
Whether a conference hall, an internal all-team meeting or a leadership retreat ... be prepared to be inspired! Your brand voice is more important than ever. It is the foundation to building trust, through consistent storytelling, with internal team members and external audiences. Artificial intelligence (AI) is not going to kill the art of storytelling. AI will be the reason storytelling strengthens its chops as a key element essential for business success.
Becky brings the energy, realism and humor that will have you ready to dive into your organization’s story with a new found fire, so you can share it with the very people you are meant to impact.
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Transform your data into action.
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Learn how to weave your story throughout your organization.
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Connect with people and drive action.
How to Build Your Brand To Thrive Through Career Change
The average person is expected to change careers 5-7 times during their working life, according to the U.S. Department of Labor. Now more than ever, you need to be intentional about your brand and how you show up in the world. Relationships and the human connection will make transitions smoother and open doors to new possibilities. Your personal brand is crucial. It defines how others perceive you, shaping your career opportunities and professional growth.
Becky brings the energy and her own lived experience of life as a broadcast journalist, marketer and communicator in several verticals, bestselling author and college professor.
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Build a brand founded on purpose.
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Learn to create your story and connect with career opportunities.
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Understand the key elements needed to navigate change.
How to Leverage Your Data and Your People to Drive Results
You’ve already scored a great keynote … but you still need breakout speakers? Look no further! I got you. In this breakout session, I will bring the energy, the insight and straight up realism on how to uncover your brand voice and tell the story you are meant to share.
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Enjoy new-found energy to uncover your brand voice.
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Learn how to to weave your story throughout your organization.
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Connect with people and drive action.
Emcee Events & Moderate Panels
Outdoor events, large event centers or moderating panels ... Becky will bring her dynamic energy and ability to think on her feet to keep your event running smoothly and effortlessly. Becky is reliable, approachable smart ... and she is all about some fun! You can count on her to engage your audience and ensure they walk away with memorable moments and tangible takeaways.
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Manage the flow of your program and the energy of the crowd.
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Commanding stage presence and professionalism.
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Read the room and understand how to engage and empathize with the audience.
About Becky
Hello and welcome! Thanks for stopping by.
(When you get a moment, introduce yourself! Just scroll down to connect and say hi.)
With a strong background in broadcast journalism, crisis communication, corporate culture, and inspirational storytelling, Becky can help you and your team drive ROI, like she has for so many others.
The teams she has had the honor to lead drove millions of dollars in revenue, while winning several awards along the way, including Emmy, Edward R. Murrow, Telly and Addy awards (you can check LinkedIn if you want all of that resume info).
Whether Becky is talking to thousands of people or 1:1 as your fractional marketing executive, she bring the energy, the realism and the humor needed to keep people engaged and ready to take action.
Becky's career's success stems from collaborative teamwork, a passion for uncovering stories, and connecting people. When organizations build a strong brand voice:
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Trust is built
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People connect
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Inspiration transforms into action
Becky's personal brand revolves around her desire to remain curious with an essence of fun, earning her an MBA, completing marathons, and skydiving. A proud Ohio University Bobcat and Virginia Tech Hokie, She now finds herself on the sidelines of many soccer fields watching her sons on the pitch. She would much rather be playing herself, but ran out of ACLs from soccer injuries and hung up her cleats. She is confident that her passion for storytelling and helping companies uncover their brand voice will keep her knees intact.🤞
"Leader. Energy. Experience. Sense of humor. Those are the characteristics and skills that I immediately think of when I work with Becky. She recognizes opportunities and assesses them with a keen eye of experience and knowledge. She is able to quickly pull together resources and teams to work collaboratively to create a successful outcome that is always a true win-win. Becky's ability to use her charm and intellect to connect with others is quite remarkable. Working together with her for a year as we built the Virginia at Work series at WFXR news was one of the most rewarding projects I have ever been a part of. I count myself as fortunate that she serves on our Cortex Leadership Council as a member who consistently adds value to discussions with other leaders in the group, and makes us all laugh out loud."
Lynda McNutt Foster
CEO, Cortex Leadership Consulting
